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	<title>Comments on: Using Facebook and Twitter to Change the World</title>
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	<link>http://business-ethics.com/2010/07/12/1214-using-facebook-and-twitter-to-change-the-world/</link>
	<description>The Magazine of Corporate Responsibility</description>
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		<title>By: Adam Lea</title>
		<link>http://business-ethics.com/2010/07/12/1214-using-facebook-and-twitter-to-change-the-world/comment-page-1/#comment-1751</link>
		<dc:creator>Adam Lea</dc:creator>
		<pubDate>Wed, 14 Jul 2010 12:39:20 +0000</pubDate>
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		<description>@Alex, I couldn&#039;t agree with you more. MOST companies on Twitter have zero idea what to do with it, or give it  the time do it properly. Instead of seeking conversations about their brand or their industry (and then interacting), they simply add to the noise by posting (mostly) useless garbage.

There are a few who get it, but not many.

Adam</description>
		<content:encoded><![CDATA[<p>@Alex, I couldn't agree with you more. MOST companies on Twitter have zero idea what to do with it, or give it  the time do it properly. Instead of seeking conversations about their brand or their industry (and then interacting), they simply add to the noise by posting (mostly) useless garbage.</p>
<p>There are a few who get it, but not many.</p>
<p>Adam</p>
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		<title>By: Alex</title>
		<link>http://business-ethics.com/2010/07/12/1214-using-facebook-and-twitter-to-change-the-world/comment-page-1/#comment-1748</link>
		<dc:creator>Alex</dc:creator>
		<pubDate>Wed, 14 Jul 2010 08:56:50 +0000</pubDate>
		<guid isPermaLink="false">http://business-ethics.com/?p=3980#comment-1748</guid>
		<description>Sometimes I get a feeling, that all this buzz (sorry, Google :) ) on social networking and (specifically) Twitter is just a fashionable trend and actually celebrities / big companies coming there just don&#039;t know what to do with it except posting link to their web site. There is no interaction with audience. E.g. I&#039;m subscribed to &lt;a href=&quot;http://twitter.com/ACCANews&quot; rel=&quot;nofollow&quot;&gt;twitter of ACCA&lt;/a&gt; and they just post news - bulk amounts every day. Nothing else. Then why not to use a tool intended for this - RSS :)</description>
		<content:encoded><![CDATA[<p>Sometimes I get a feeling, that all this buzz (sorry, Google <img src='http://business-ethics.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  ) on social networking and (specifically) Twitter is just a fashionable trend and actually celebrities / big companies coming there just don't know what to do with it except posting link to their web site. There is no interaction with audience. E.g. I'm subscribed to <a href="http://twitter.com/ACCANews" rel="nofollow">twitter of ACCA</a> and they just post news - bulk amounts every day. Nothing else. Then why not to use a tool intended for this - RSS <img src='http://business-ethics.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Adam Lea</title>
		<link>http://business-ethics.com/2010/07/12/1214-using-facebook-and-twitter-to-change-the-world/comment-page-1/#comment-1746</link>
		<dc:creator>Adam Lea</dc:creator>
		<pubDate>Wed, 14 Jul 2010 05:17:56 +0000</pubDate>
		<guid isPermaLink="false">http://business-ethics.com/?p=3980#comment-1746</guid>
		<description>Great review.  I went and got the Kindle version of the book right away. I am only through the first two chapters, but I am loving the insight so far. Thanks for the heads up, Michael...

Adam</description>
		<content:encoded><![CDATA[<p>Great review.  I went and got the Kindle version of the book right away. I am only through the first two chapters, but I am loving the insight so far. Thanks for the heads up, Michael...</p>
<p>Adam</p>
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