The Magazine of Corporate Responsibility

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“Plan B” to Rescue The Planet and Civilization(1)

September 17, 2011

What started as a book has grown into a movement known as “Plan B” which presents a roadmap for achieving worldwide goals of stabilizing both population and climate.

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Making Money and Making a Difference

Blake Mycoskie founded Toms Shoes in 2006 and pioneered a novel marketing concept called “One for One,” which means that for every pair of Toms shoes that someone buys, a pair is given away to someone who needs it in the developing world. Toms has since given away more than 600,000 pairs of shoes, in the process becoming something of a media sensation. Mycoskie has now written a book with the aim of “inspiring, entertaining and challenging” readers to take action.

Books: Using Social Media To Build a Better World

Advertising executive Simon Mainwaring suggests in a new book that combining corporate social responsibility and social media could create a powerful new consumer force. Among his suggestions: “contributory capitalism,” in which every single consumer transaction for products and services globally “would include a contribution toward building a better world.”

Leadership, Common Purpose and Shared Values

Columnist Gael O’Brien speaks with Joel Kurtzman about corporate culture, CEO leadership and the concept of a common-purpose organization. “It is difficult for a company to keep a sense of common purpose for longer than a decade,” he says. “It has to be nurtured or it goes away.” One company that has succeeded: American Express.


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