Books 
Using Facebook and Twitter to Change the World(3)
Basketball superstar LeBron James last week opened up a Twitter account and had 235,000 followers within a single day. In a new book, media technologist and consultant Deanna Zandt argues that while huge numbers like that may constitute success for mass media icons and idols, they mask the real potential of social media networks like Twitter and Facebook to accomplish social good.
Full Story»
Jeffrey Hollender’s Corporate Responsibility Revolution
The co-founder of Seventh Generation argues that “when companies shift their value proposition from selling desirable products to solving difficult social and environmental problems, whole new opportunities arise.”
BOOKS: Celebrating Failure and the Power of Risk Taking
An excerpt from Ralph Heath’s book: “The great thing about making a mistake is that the bar is now moved pretty low, and you get the opportunity to rush in and correct the problem and suggest a positive solution. It is an opportunity to demonstrate that you listen, that you understand what you did wrong, and that you can solve the problem when given a second chance.”
BOOKS: Environmental Disasters as Case Studies in “This Borrowed Earth”
Robert Emmet Hernan provides a frightening catalog of detail in his new book, “This Borrowed Earth: Lessons from the 15 Worst Environmental Disasters around the World.” Hernan’s message is simple: “If we forget how and why these disasters happened and what horrible consequences emerged from them, we will not avert future disasters.”
More in this category
- BOOKS: The Failure of Corporate Boards and the Price We All Pay
- BOOKS: Andrew Ross Sorkin’s “Too Big To Fail”