The Magazine of Corporate Responsibility

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Leadership: Bold New Programs Need Strong Foundations(0)

June 1, 2015

Columnist Gael O’Brien examines two ambitious initiatives in leadership and corporate social responsibility – at Starbucks and Zappos – and wonders whether they are taking on too much or simply doing what’s necessary to develop bridges to a sustainable future. “We need more leaders to have big, out-of-the box ideas that have the potential to transform business and society,” she writes. At the same time, “change, even for the noblest purposes, needs to take hold internally and locally and build slowly owned by many.”

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Does Corporate Social Responsibility Increase Profits?

It is generally held that corporate social responsibility (CSR) could increase company profits and thus most large companies are actively engaged in it. But few executives and managers are aware of the research on this important subject. Analyst Ron Robins takes a look at what’s been written.

Corporate Values in Action: How They Make a Difference

“A shared sense of values can create a ‘we’ powerful enough to head off crises, transform organizations and propel strategic business decisions,“ writes columnist Gael O’Brien. She takes a look at three different organizations – a Fortune 500 company, a family-owned regional business and an online company – to see how values could affect challenges each will confront in 2015.

Why Thanksgiving Day Store Openings Are Bad Business

Major U.S. retail chains like Target and K-Mart are being criticized by some consumer groups for opening on Thanksgiving Day. Columnist Gael O’Brien finds she agrees with the critics. In the rush for short-term profits, she says, companies are “losing capital” with their employees and damaging their reputations as responsible corporate citizens.


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