Boeing and IBM were among the large employers in South Carolina calling for the Confederate Flag to end its reign over the state capital last week. They are among a larger group of companies increasingly speaking out on issues such as anti-gay discrimination, immigration and race relations. Columnist Gael O’Brien offers thoughts on what’s driving the trend – social conscience or self-interest – and whether it matters.Full Story»
Columnist Gael O’Brien examines two ambitious initiatives in leadership and corporate social responsibility – at Starbucks and Zappos – and wonders whether they are taking on too much or simply doing what’s necessary to develop bridges to a sustainable future. “We need more leaders to have big, out-of-the box ideas that have the potential to transform business and society,” she writes. At the same time, “change, even for the noblest purposes, needs to take hold internally and locally and build slowly owned by many.”
It is generally held that corporate social responsibility (CSR) could increase company profits and thus most large companies are actively engaged in it. But few executives and managers are aware of the research on this important subject. Analyst Ron Robins takes a look at what’s been written.
“A shared sense of values can create a ‘we’ powerful enough to head off crises, transform organizations and propel strategic business decisions,“ writes columnist Gael O’Brien. She takes a look at three different organizations – a Fortune 500 company, a family-owned regional business and an online company – to see how values could affect challenges each will confront in 2015.
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