Columnist Gael O’Brien says marketers searching for hip and edgy corporate advertising often risk reputation and close the door on social responsibility in pursuit of a breakthrough moment. Recent misfires by Pepsi, Hyundai, McDonald’s, Ford and General Motors are the latest round in advertising blunders striving for humor that instead were unwrapped as offensive and insensitive stereotypes.Full Story»
Table saw accidents are painful, life-changing and expensive. Each year, more than 67,000 U.S. workers and do-it-yourselfers suffer blade contact injuries, including more than 33,000 injuries treated in emergency rooms and 4,000 amputations. Yet the power tool industry has failed to adopt available technology that could dramatically reduce the number of accidents.
The division between what’s permissible and what’s merely outrageous online grows fuzzier day by day, with legislators, regulators, police officers and businesses scrambling to harness the wild wild west of social media law. “The Internet,” says a New York district attorney, “is our 21st century crime scene.” James Hyatt reports.
In January, Rep. Jeb Hensarling, R-Texas, ascended to the powerful chairmanship of the House Financial Services Committee. Six weeks later, campaign finance filings and interviews show, Hensarling was joined by representatives of the banking industry for a ski vacation fundraiser at a posh Park City, Utah, resort.
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