The Magazine of Corporate Responsibility

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Intuit Mistake Angers Customers and Highlights Question: Why?(0)

January 30, 2015

Columnist Gael O’Brien examines an embarrassing customer misstep by financial software giant Intuit and suggests that corporate leaders should more closely question the “why” of major business decisions. “It is a powerful deterrent to mistakes,” she says, “and a key asset in keeping trust.”

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Corporate Values in Action: How They Make a Difference

“A shared sense of values can create a ‘we’ powerful enough to head off crises, transform organizations and propel strategic business decisions,“ writes columnist Gael O’Brien. She takes a look at three different organizations – a Fortune 500 company, a family-owned regional business and an online company – to see how values could affect challenges each will confront in 2015.

Internal Survey Shows the Red Cross’ Own Employees Doubt the Charity’s Ethics

A survey of American Red Cross employees shows a crisis of trust in the charity’s leadership and deep internal doubts about the Red Cross’ commitment to ethical conduct. In response to the statement, “I trust the senior leadership of the American Red Cross,” just 39 percent responded favorably.

The Role of ‘Spiritual Intelligence’ in 21st Century Leadership

Spiritual intelligence, writes columnist Gael O’Brien, “is the ability to access deeper meaning and multiple ways of knowing to see and solve or resolve the right problems.” While many elements of spiritual intelligence are already employed in business today, tomorrow’s leaders need to further develop ” the practices and ways of mindful listening, seeing and connecting that allow our brains to rewire.”


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