The Magazine of Corporate Responsibility

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Leadership: Bold New Programs Need Strong Foundations(0)

June 1, 2015

Columnist Gael O’Brien examines two ambitious initiatives in leadership and corporate social responsibility – at Starbucks and Zappos – and wonders whether they are taking on too much or simply doing what’s necessary to develop bridges to a sustainable future. “We need more leaders to have big, out-of-the box ideas that have the potential to transform business and society,” she writes. At the same time, “change, even for the noblest purposes, needs to take hold internally and locally and build slowly owned by many.”

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Intuit Mistake Angers Customers and Highlights Question: Why?

Columnist Gael O’Brien examines an embarrassing customer misstep by financial software giant Intuit and suggests that corporate leaders should more closely question the “why” of major business decisions. “It is a powerful deterrent to mistakes,” she says, “and a key asset in keeping trust.”

Corporate Values in Action: How They Make a Difference

“A shared sense of values can create a ‘we’ powerful enough to head off crises, transform organizations and propel strategic business decisions,“ writes columnist Gael O’Brien. She takes a look at three different organizations – a Fortune 500 company, a family-owned regional business and an online company – to see how values could affect challenges each will confront in 2015.

Internal Survey Shows the Red Cross’ Own Employees Doubt the Charity’s Ethics

A survey of American Red Cross employees shows a crisis of trust in the charity’s leadership and deep internal doubts about the Red Cross’ commitment to ethical conduct. In response to the statement, “I trust the senior leadership of the American Red Cross,” just 39 percent responded favorably.


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