Media 
Using Facebook and Twitter to Change the World(3)
Basketball superstar LeBron James last week opened up a Twitter account and had 235,000 followers within a single day. In a new book, media technologist and consultant Deanna Zandt argues that while huge numbers like that may constitute success for mass media icons and idols, they mask the real potential of social media networks like Twitter and Facebook to accomplish social good.
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Ethical Lapse Costs Susan G. Komen Goodwill, Credibility
The basic benefit of cause-marketing — good publicity for both partners — certainly hasn’t materialized. The cancer-causing contents of KFC chicken are being widely publicized and the brand of SGK has been tarnished.
Arizona Illegal Immigration Law Prompts AriZona Disclosure
Apparently concerned about Internet chat of a potential consumer boycott of products made in Arizona, privately-held AriZona Beverages is wants customers to know that it is sold and distributed from a headquarters in New York.
Enron on Broadway: No Accounting for Bad Behavior
“Enron” the play tries hard to stimulate, dazzle and entertain. The problem is that it tries too hard. In the process it dilutes the authentic drama and power of the story behind Enron the company, a real-life corporate tragedy that really needed no embellishment.
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- Senator Questions 30 Companies on Human Rights in China
- Clinton Urges “Principled Stand” on Internet Censorship
- Eliot Spitzer: Can Twitter Empower Shareholders?
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