A growing number of chief financial officers are increasingly involved in environmental and social initiatives that not long ago were totally divorced from their company’s income statements or balance sheets. At The Walt Disney Company, CFO Jay Rasulo says combining corporate citizenship with financial oversight “allows us to integrate our work in citizenship with the other financial strengths of the company. And if I’m successful in doing that, I believe I’ll actually create even more value for our shareholders.”Full Story»
Columnist Gael O’Brien says marketers searching for hip and edgy corporate advertising often risk reputation and close the door on social responsibility in pursuit of a breakthrough moment. Recent misfires by Pepsi, Hyundai, McDonald’s, Ford and General Motors are the latest round in advertising blunders striving for humor that instead were unwrapped as offensive and insensitive stereotypes.
The division between what’s permissible and what’s merely outrageous online grows fuzzier day by day, with legislators, regulators, police officers and businesses scrambling to harness the wild wild west of social media law. “The Internet,” says a New York district attorney, “is our 21st century crime scene.” James Hyatt reports.
A new television/video program, “Business In Society,” delivering news and analysis on how business is addressing global society’s macro problems — among them, the environment, energy conservation, and women’s empowerment — debuts Saturday, March 30th, 2013.
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