The failure of the proposed Comcast-Time Warner Cable merger in April 2015 had many causes, but certainly the substantial amount of public attention to the issue of net neutrality over the past two years contributed to it. How exactly net neutrality rose from a somewhat obscure issue to one of mass attention stands as a compelling case study in new forms of digital communications — and the degree to which online actors may play a role in shaping public policy.Full Story»
Olympic athletes “remind us that no one is too big to fail and rather than fear it, they train themselves to acknowledge mistakes, find out how to correct them, and try again,” writes columnist Gael O’Brien. “It is a lesson of resilience that makes everyone a winner. And it works in board rooms as well.”
A growing number of chief financial officers are increasingly involved in environmental and social initiatives that not long ago were totally divorced from their company’s income statements or balance sheets. At The Walt Disney Company, CFO Jay Rasulo says combining corporate citizenship with financial oversight “allows us to integrate our work in citizenship with the other financial strengths of the company. And if I’m successful in doing that, I believe I’ll actually create even more value for our shareholders.”
Columnist Gael O’Brien says marketers searching for hip and edgy corporate advertising often risk reputation and close the door on social responsibility in pursuit of a breakthrough moment. Recent misfires by Pepsi, Hyundai, McDonald’s, Ford and General Motors are the latest round in advertising blunders striving for humor that instead were unwrapped as offensive and insensitive stereotypes.
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