A growing number of chief financial officers are increasingly involved in environmental and social initiatives that not long ago were totally divorced from their company’s income statements or balance sheets. At The Walt Disney Company, CFO Jay Rasulo says combining corporate citizenship with financial oversight “allows us to integrate our work in citizenship with the other financial strengths of the company. And if I’m successful in doing that, I believe I’ll actually create even more value for our shareholders.”Full Story»
Package delivery companies like FedEx and UPS have come a long way in a relatively short time regarding sustainability,optimizing their choices of modes and otherwise streamlining energy use.
In April 2013 the non-profit Natural Resources Defense Council (NRDC) brought together two dozen nationally respected craft beer brewers to launch the Brewers for Clean Water Campaign, which aims to leverage the economic growth of the craft brewing sector into a powerful voice for bolstering clean water protection in theUnited States.
In essence, greenwashing involves falsely conveying to consumers that a given product, service, company or institution factors environmental responsibility into its offerings and/or operations.
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