The Magazine of Corporate Responsibility

Tag Archive for ‘Acxiom’

Facebook Doesn’t Tell Users Everything it Really Knows About Them

Facebook has long let users see all sorts of things the site knows about them, like whether they enjoy soccer, have recently moved, or like Melania Trump. But the tech giant gives users little indication that it buys far more sensitive data about them – detailed dossiers obtained from commercial data brokers – regarding their income, the types of restaurants they frequent and even how many credit cards are in their wallets.

Yes, Companies Are Harvesting – and Selling – Your Facebook Profile

Responding to a congressional query, nine data companies provided answers to a detailed set of questions about what kinds of information they collect about individual Americans, and where they get that data. Their responses show that some companies record – and then resell – your screen names, web site addresses, interests, hometown and professional history, and how many friends or followers you have.