Tag Archive for ‘Boston College Center for Corporate Citzenship’
Managing the corporate social responsibility program for one of the world’s biggest and best-known brands is no simple task. Bob Langert, the man who has that job at McDonald’s – which serves more than 64 million people in 117 countries each day – offers his Top Ten list of observations about what’s involved in trying to be a good corporate citizen.
Johnson & Johnson topped a list of companies perceived by American consumers as having the best reputations for corporate social responsibility practices. Months after research for the Index was conducted, the company admitted that it misled regulators and consumers by using contractors to buy defective Motrin painkiller products from store shelves rather than announce a recall.
Two new reports from the Boston College Center for Corporate Citizenship examine what’s needed in implementing and maintaining effective corporate citizen leadership. They also put forth “unique competency models” for those working in the corporate citizenship field.