Tag Archive for ‘Corporate Citizenship’
Harvard Business School professor Michael Porter and his colleague Mark Kramer argue that the time has come for global businesses to adopt the principle of “shared value.” Shared value, they write, “is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success.”
It is generally held that corporate social responsibility (CSR) could increase company profits and thus most large companies are actively engaged in it. But few executives and managers are aware of the research on this important subject. Analyst Ron Robins takes a look at what’s been written.