The Magazine of Corporate Responsibility

Tag Archive for ‘Corporate Citizenship’

Making the Case for “Shared Value” for Business and Society

Harvard Business School professor Michael Porter and his colleague Mark Kramer argue that the time has come for global businesses to adopt the principle of “shared value.” Shared value, they write, “is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success.”

Does Corporate Social Responsibility Increase Profits?

It is generally held that corporate social responsibility (CSR) could increase company profits and thus most large companies are actively engaged in it. But few executives and managers are aware of the research on this important subject. Analyst Ron Robins takes a look at what’s been written.