The Magazine of Corporate Responsibility

Tag Archive for ‘Cradle to Cradle’

A Cradle to Cradle Approach to Environmental Protection

The CEO of carpet maker Desso believes the “Cradle to Cradle” approach to manufacturing could change the design of the world, and not just in the carpeting industry. “It encourages consumers to buy more products,” he writes, “but to do so from innovative companies that have policies in place to recycle old products, turning waste into new products or into nutrients.”

Sustainability: Business Strategy Trumps Reputation

Sustainability may be a massive and vitally important global movement, says columnist Gael O’Brien, but it often suffers from its own ambiguity. “It isn’t surprising that when you ask people what their company is doing in sustainability,” she reports, “the question back is almost always ‘how are you defining it?’”