The Magazine of Corporate Responsibility

Tag Archive for ‘Facebook’

Using Facebook and Twitter to Change the World

Basketball superstar LeBron James last week opened up a Twitter account and had 235,000 followers within a single day. In a new book, media technologist and consultant Deanna Zandt argues that while huge numbers like that may constitute success for mass media icons and idols, they mask the real potential of social media networks like Twitter and Facebook to accomplish social good.

Ethical Lapse Costs Susan G. Komen Goodwill, Credibility

The basic benefit of cause-marketing — good publicity for both partners — certainly hasn’t materialized. The cancer-causing contents of KFC chicken are being widely publicized and the brand of SGK has been tarnished.

Citizens United and Political Contributions: The Story So Far

Even before corporations and other groups start writing checks to exercise their new-found freedom, the Citizens United case appears likely to emerge as a key litmus test in the process of selecting a successor to Justice John Paul Stevens, who has announced his plan to retire after the current Supreme Court term.

Google Halts Censorship on Chinese Search

Google announces a “new approach to China,” indicating that China’s behavior toward human rights activists and other efforts “to further limit free speech on the web in China” had led Google to stop censoring its search services on the Google.cn site and instead redirect traffic to its Hong Kong-based servers.

Senator Questions 30 Companies on Human Rights in China

U.S. Senator Dick Durbin this week sent letters to 30 information and communications technology companies – including Apple, Facebook, Skype and Twitter – seeking information about their human rights practices in China. Durbin also announced plans to hold a follow-up hearing on global internet freedom next month.

Eliot Spitzer: Can Twitter Empower Shareholders?

For decades, shareholders have abandoned their responsibility to use their votes to shape corporate behavior. But perhaps technology can revive democracy on Wall Street. Could shareholders, gathered by an emergency twitter message, soon converge on a shareholder meeting to demand a claw-back for ill-gotten bonuses? Could proxy voting in 2011 generate the same enthusiasm as actual voting did in 2008?