Tag Archive for ‘Ford’
Columnist Gael O’Brien says marketers searching for hip and edgy corporate advertising often risk reputation and close the door on social responsibility in pursuit of a breakthrough moment. Recent misfires by Pepsi, Hyundai, McDonald’s, Ford and General Motors are the latest round in advertising blunders striving for humor that instead were unwrapped as offensive and insensitive stereotypes.
Columnist Gael O’Brien discusses an innovative corporate responsibility initiative launched by Panera Bread, the national cafe-bakery company. “Panera Cares” has opened community cafes in three cities – Clayton, Missouri; Dearborn, Michigan and Portland, Oregon – based on a pay-what-you-can model where those who can pay more do in order to cover the cost of others.
“Sustainable excellence” is a term used by Aron Cramer and Zachary Karabell to describe companies that operate profitably, are committed to superior business practices, and “integrate consideration of society and the environment into their DNA.” Gael O’Brien reviews their new book.
Investment firm Walden Asset Management recently researched and compiled quotes from sustainability and corporate responsibility reports by several dozen companies in a wide range of industries. The exercise showed, says a Walden executive, that attention to such issues has become vitally important for a company’s business, and that transparent reporting is, as one CEO said, one of “the prices of doing business today.”