The Magazine of Corporate Responsibility

Tag Archive for ‘Johnson & Johnson’

Opinion: BP puts costs ahead of environment. Are we surprised?

BP’s failure to stop the worst oil spill in U.S. history is indicative of a much larger problem with companies that have embraced one of the central ideas in management today: stakeholder theory. The idea that companies can meet the needs of “stakeholders” leaves them open to moral abuse without normative principles at its core.

Conscious Capitalism: New Models for 21st Century Business

Columnist Gael O’Brien takes a look at a new organization and a group of business leaders who believe that a company can be profitable while also safeguarding trust, reputation, and credibility with stakeholders. One CEO poses the question: “Is it possible to create an enterprise where everybody wins?”

Toyota Recall: Five Critical Lessons

Fixing the problem and ensuring that something like it doesn’t happen again will require an all-out effort by Toyota, from assembly line to the boardroom. Even then, there are no guarantees. Maintaining a good corporate reputation in the 21st century is tricky business indeed.

What Would You Do?

Real-life ethical case studies, drawn from the archives of Business Ethics magazine. Look in the What Would You Do? category for current posts.