The Magazine of Corporate Responsibility

Tag Archive for ‘McDonald’s’

Corporate Citizenship at McDonald’s: 10 Lessons Learned

Managing the corporate social responsibility program for one of the world’s biggest and best-known brands is no simple task. Bob Langert, the man who has that job at McDonald’s – which serves more than 64 million people in 117 countries each day – offers his Top Ten list of observations about what’s involved in trying to be a good corporate citizen.

Marketing to Children: Accepting Responsibility

Product marketing campaigns that target children – such as McDonald’s Happy Meals – are once again coming under fire. Columnist Gael O’Brien thinks they raise important questions about corporate behavior and who bears responsibility for unhealthy outcomes.

Game Change: Environmentalists Advise WalMart on Sustainability

When the Environmental Defense Fund first fought for a ban on the pesticide DDT more than 40 years ago, the non-profit organization went to court and sued. Times have changed. These days, EDF staff members work directly with companies like WalMart to address sustainability issues.

McDonald’s Publishes 2009 Corporate Responsibility Report

The report focuses on the company’s practices in sustainable supply chain, nutrition and well-being, environmental responsibility, employment experience, community and corporate governance and ethics.