The Magazine of Corporate Responsibility

Tag Archive for ‘Michael Braungart’

A Cradle to Cradle Approach to Environmental Protection

The CEO of carpet maker Desso believes the “Cradle to Cradle” approach to manufacturing could change the design of the world, and not just in the carpeting industry. “It encourages consumers to buy more products,” he writes, “but to do so from innovative companies that have policies in place to recycle old products, turning waste into new products or into nutrients.”