The Magazine of Corporate Responsibility

Tag Archive for ‘Ogilvy’

Crisis Management and Your Board – Five Lessons from BP

No board of directors should feel smug about how well their company has prepared for a crisis, writes Betsy Atkins, an independent director of several publicly-held companies. Instead, she says, a board needs to insure there’s an effective crisis management plan in place – one that can protect shareholder value and the value of the corporate brand.

World Economic Forum: Will Many Take The Global Business Oath?

It will be interesting to see how many of the 2,500 attending the World Economic Forum in Davos, Switzerland, will wind up taking The Global Business Oath. Yes, there is one – and you, too, can pledge.