The Magazine of Corporate Responsibility

Tag Archive for ‘Unilever’

How a Culture of Purpose Can Help Business Thrive

A “culture of purpose” helps a company, writes columnist Gael O’Brien, because it “ignites the talents, aspirations and sense of service of the men and women within the organization who, by how they work together and the impact that results, have the potential to lead a company to become what it is capable of becoming.”

Richard Branson and ‘The B Team’ Plan for Corporate Responsibility

Columnist Gael O’Brien takes a look at a new corporate responsibility initiative launched by entrepreneur billionaire Sir Richard Branson and a team of 14 other global leaders. “Is the timing right?” she asks. “Is all this enough to create a tipping point where leadership priorities shift and the triple bottom line becomes a universally accepted and honored business practice?”