by Art Stewart
It’s been quite a field day for those of us engaged in the responsibility “business” or who are passionate about the paradigm shift in consciousness now underway.
As some consistency in a better direction takes hold regarding the economic recovery, the trickle has become an avalanche. The disturbing revelations out of Penn State’s “Happy Valley” and Syracuse University are part of a series of sorry stories in the ongoing saga of breached trust and confidence among peoples, institutions, and their leaders.
A quick recall brings to mind a few that only scratch the surface: Rupert Murdoch and the News Corp hacking episodes; municipal management and law enforcement of the “Occupy” squatting; the dubious personal behavior of presidential hopeful Herman Cain; the terminal nepotism of televangelist Robert Schuller in bankrupting his Crystal Cathedral Ministries; the “hijacking” of Congressional due process in the debt debate; and the pervasive credibility deficit of big banks while financially-stressed homeowners struggle to hold onto their mortgages.
It’s now looking like a bad B movie in which one implausible charade after another is woven together in a sub-text of absurdity that attempts to culminate in an “ah ha” moment to make singular sense of it all for a world of good. Any lasting revelation, however, will need to come from a long gaze in the mirror.
In his 2010 Rolling Stone investigation of the role Goldman Sachs and the investment banking industry played in the economic crisis (“The Great American Bubble Machine”), journalist Matt Taibbi made the enlightening, however troubling, point that certain powerful entities took advantage of “an extremely unfortunate loophole in the system of Western democratic capitalism” to seize advantage, knowing that in “a society governed passively by free markets and free elections, organized greed always defeats disorganized democracy.”
Alas, the underlying lesson is laid bare: It is possible that we have been, to a great degree, victims of our own self-assurance about our leaders and the integrity of our institutions? Is it reasonable to expect our leaders to conduct themselves ethically and uphold a standard of competency as a moral imperative?
This question is asked in jest as we should inquire: What can we realistically expect from those who step in to take on such expectations if they are destined to falter from a futile attempt to live up to ideals projected largely by the gap that has resulted from our own abdicated responsibilities?
While there is no excuse for the breaches in trust and confidence brought about by the individuals and institutions that have failed us so acutely, it is also irresponsible to dismiss outright our own role in engendering a culture of duplicity, incompetence, and corruption as if it all could manifest from unsupported solo acts. The now daily drone of news in the Penn State and Syracuse University scandals is particularly illustrative of such abdicated responsibility as more witnesses point to an institutional culture of benign neglect (at best) – or one that promoted an insidious cover up.
How could any of these recent headlining violations reach so far and wide without a system that conspired, however unintentionally, to enable and empower them?
I don’t suggest for a minute that we start blaming the victims for these gross violations of ethical and moral standards but if we are serious about preventing future inflictions, than perhaps we should take stock of the common themes that run through it all. And take back the power that we so readily relinquished.
How we got here
There are many explanations as to how we came to our current state. Here are a few to ponder:
For too long we bestowed blind deference to celebrity out of a need to project unrealistic ideals on others whose own flawed humanity rendered them incapable of consistently fulfilling them.
By engaging in the entertainment of trumped-up and exploitive ‘wedge’ politics, we rendered as old fashioned the substantive debate of critical public policies. In avoiding responsibility for doing the heavy lifting of personal consciousness that leads to enlightenment about the valid truths of others, we encouraged a culture of easily digestible, sound bite depictions that served our own misconceptions and ignorance.
In accepting manufactured credentials and pandering to values “check lists” as qualifiers for leadership, we failed to establish real-world measures for competency and integrity that tested our leaders on the hard choices for the good of the whole – instead of those driven by self-preservation and political expediency.
Conversely, what common themes run through the behavior of the alleged offenders? More than a few come to mind:
- The pursuit of self-aggrandizement, through a ‘negotiated state’ of limited consciousness, that negated the consequences of their behavior upon the very stakeholders and system that made their success possible
- Delusional overconfidence that tripped into blinding arrogance, engendering fear among subordinates and discouraging the truth-telling that’s essential for responsible decision-making
- A fixated world view that did not accommodate contrarian perspectives and was defended by a distorted understanding of context (group think)
- A relentless drive for self-preservation and power perpetuation that was disguised as protecting the interests of the institution
- A misread of one’s success and its accompanying increase in stakeholder trust and confidence as ‘permission’ for invincibility, which led to unchecked risk-taking
- Complacency resulting from market or industry dominance in the former era of historically high barriers to entry and less access to information
- Playing all sides of the investment equation, in opposition to the interests of your primary client, to ensure your own success regardless of the outcome
- Shifting from the ethical practice of avoiding conflicts of interest to a policy of leveraging such conflict as ‘opportunities’ to manage
The road that must be traveled
How can things be made different going forward? Most polls indicate Americans are now convinced that indeed things will be different. Too many of these scandalous events will likely become game changers of yet-undetermined proportion.
Returning to the pre-recession manic state of leveraged, irresponsible consumption is not an option. Are we on the cusp of an era of prolonged, responsible materialism? If so, what will it look like and how will business leaders adjust their competitiveness in a reset marketplace framed by a greater priority on public interest values?
Beyond these concerns are others that I keep hearing more people expressing. Never mind the obvious – that we will have to be smarter about our money and where we put it, how we use it for personal wellbeing, or whether to heed a moral call and reach out to those less fortunate for the collective sustainability of the whole.
Many economists believe that we are now enduring a somewhat painful but necessary transition from consumer-driven growth – premised upon acquiring, consuming, and amassing material assets – to growth that is driven by a healthier proportion of actually making things (TBD), exports, and an improved trade balance.
The most perplexing question before us is: What will be so different in our thinking and behavior that will initiate authentic transformation to this new responsibility paradigm? Regardless of your view of the ‘Occupy’ movement for example, perhaps its one definitive success is in having changed the national conversation.
Concurrently, the breach in trust and confidence that continues to plague the financial sector shifts into fast-forward the call for formalizing measurement of the social, economic, and governance activities of certain industries and professions – certainly those which serve as critical hinges to the stability and functionality of the whole system. The ongoing struggle to fully implement Dodd-Frank is one snapshot of the terrain ahead of us.
No easy street to better ethics
Dismissing the necessity for consistent, ethical practices will blind companies to their implicit social contract with constituent communities. While shareholders want a good return with strong valuation and upside stock potential, they recognize the severe price to be paid when business strays from its alignment with public interest values in a now stakeholder-driven society.
Conscious leadership is the path to clarity. It is during the best of times that leaders need to build up the savings bank of reputation equity and credibility. Ethical lapses that remain unaddressed lead to imbalances and injustices. They accumulate and become self-perpetuating, often tempting corruption and other acts of acute destruction.
Ethical Corporation, an independent research and conference firm that provides competitive intelligence for business sustainability, regularly polls senior ethics and compliance executives from a cross-section of sectors as to what they perceive are their greatest current challenges. In one of its recent surveys, the top three answers came from 35% of responses received from such companies as Tata Steel, GE, DHL, Imperial Tobacco, Transparency International, Teco Energy, Weatherford, Novo Nordisk, and Marriott International.
The top ten challenges identified are:
- Getting employee buy-in and commitment for true ethical behavior
- Getting support from top management and changing the view of compliance as a cost center
- Fighting against the ‘turn-a-blind-eye’ culture, and the way ‘business has always been done’
- Managing an effective global program that complies with different, sometimes contradicting local laws
- Keeping abreast of legislation and ensuring that new requirements are met
- Managing compliance in a resource constrained environment
- Managing changing stakeholder expectations and avoiding negative publicity as a result
- Increased liability of individual prosecution under a tough legislative regime
- Educating, monitoring, and managing activities of third parties to ensure compliance
- Defining ‘adequate’ for your company’s compliance efforts and knowing you’re doing enough
Let us grow into a sustainable recovery having learned some hard lessons: Elections matter, as they bestow power not only upon the candidate but also their legacy relationships and personal connections. Hard choices require homework. Deference should be judicious. Leadership is a collective succession of everyday acts. Unchecked, concentrated power is a clue to ethics running amuck. Power should never fall far from the tree in your own back yard. Responsibility should be everyone’s business.
Art Stewart, MPM, is President/Chief Strategy Officer of Boston-based Stewart Strategies Group (www.stewartgrp.com). He teaches a custom course on corporate and social responsibility at Emerson College and is a Research Fellow at the Bentley University Center for Business Ethics.