At Disney and Other Companies, CFOs Help Drive Sustainability

A growing number of chief financial officers are increasingly involved in environmental and social initiatives that not long ago were totally divorced from their company’s income statements or balance sheets. At The Walt Disney Company, CFO Jay Rasulo says combining corporate citizenship with financial oversight “allows us to integrate our work in citizenship with the other financial strengths of the company. And if I’m successful in doing that, I believe I’ll actually create even more value for our shareholders.”