A Force for Change? CEOs Speak Out on Social Issues

Apple CEO Tim Cook (left) is one of an increasing number of corporate leaders who’ve been speaking out on controversial social issues. Taking a stand is critical for a chief executive, he has said, because “silence is the ultimate consent.” Columnist Gael O’Brien looks at what’s behind this trend and where it may go from here.

Google Controversy Highlights Challenge of Building Community

When a Google engineer recently wrote and distributed company-wide a memo about women in technology, intense controversy followed. Columnist Gael O’Brien says situations like the one at Google should prompt more companies to ask some critical questions: What does community mean for us? What do we want it to look like and why? What will enable our efforts to be successful and sustainable?

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Columnist Gael O’Brien samples “Futures Thinking” at the annual BSR conference for sustainability executives.

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