Tag Archive for ‘Algorithms’
Facing a wave of criticism for allowing advertisers to exclude anyone with an “affinity” for African-American, Asian-American or Hispanic people from seeing ads, Facebook said it would build an automated system that would let it better spot ads that discriminate illegally.
The ubiquitous social network not only allows advertisers to target users by their interests or background, it also gives advertisers the ability to exclude specific groups it calls “Ethnic Affinities.” Ads that exclude people based on race, gender and other sensitive factors are prohibited by federal law in housing and employment.
Amazon often says it seeks to be “Earth’s most customer-centric company.” Jeffrey P. Bezos, its founder and CEO, has been known to put an empty chair in meetings to remind employees of the need to focus on the customer. But in fact, the company appears to be using its market power and proprietary algorithm to advantage itself at the expense of sellers and many customers.