The Magazine of Corporate Responsibility

Tag Archive for ‘Facebook’

Social Media Occupies U.S. Labor Agency’s Front Burner

The National Labor Relations Board continues to probe the pitfalls of social media in the workplace. The agency’s new year-end survey of 14 recent unfair labor practice cases cited several instances where employers adopted “overly broad” policies in attempting to police use of social media at work or online, even though, in some cases the discipline or discharge of an employee was legal.

The Environmental Impact of Online Time

Individual responsibility aside, the creation and management of more efficient data centers by the major online hubs is what can have the biggest impact. Google, Facebook, and Amazon.com are already deeply committed to the cloud computing model, with Microsoft, Yahoo and others following suit accordingly.

You May Have a Social Media ‘Friend’ at the NLRB

The road map keeping track of social media charges and complaints at the U.S. National Labor Relations Board is getting more interesting and complicated. New data suggests that the agency has examined more than 129 cases, with the most common issues being overbroad policies restricting employee use of platforms such as Facebook and Twitter, and the unlawful firing or disciplining of employees for the contents of their posts.

Books: Using Social Media To Build a Better World

Advertising executive Simon Mainwaring suggests in a new book that combining corporate social responsibility and social media could create a powerful new consumer force. Among his suggestions: “contributory capitalism,” in which every single consumer transaction for products and services globally “would include a contribution toward building a better world.”

Women and Leadership: Roadmaps for the Journey

Acquiring the skills needed for leadership isn’t easy for members of either sex. But for women who pursue careers in companies, there is the daunting reality that unless you start your own business, a leadership role can be hard to come by. Columnist Gael O’Brien speaks with McKinsey consultant and author Joanna Barsh about her research into “centered leadership” and how it might help accelerate the leadership journey for women.

The Ethics of Social Media – Part I: Adjusting to a 24/7 World

You say your company hasn’t had an OMG moment over Facebook ethics? Well, it could be just a matter of time. In the first part of a two-part series, James Hyatt examines how the social media explosion – from email and Facebook to blogs and Twitter – is making a hash of once-resolved issues and creating all kinds of new dilemmas.

The Ethics of Social Media – Part II: Playing by New Rules

You say your company hasn’t had an OMG moment over Facebook ethics? Well, it could be just a matter of time. In the second part of a two-part series, James Hyatt examines how the social media explosion – from email and Facebook to blogs and Twitter – is making a hash of once-resolved issues and creating all kinds of new dilemmas.

Leadership: Vigilantism 2.0

The worldwide Web is a great repository for track records, and has a long memory. That’s why social activists are increasingly using it to punish companies that have attracted their wrath. In this brave new world, Ann Charles writes, CEOs need to prepare for the era of total transparency.

Using Facebook and Twitter to Change the World

Basketball superstar LeBron James last week opened up a Twitter account and had 235,000 followers within a single day. In a new book, media technologist and consultant Deanna Zandt argues that while huge numbers like that may constitute success for mass media icons and idols, they mask the real potential of social media networks like Twitter and Facebook to accomplish social good.

Ethical Lapse Costs Susan G. Komen Goodwill, Credibility

The basic benefit of cause-marketing — good publicity for both partners — certainly hasn’t materialized. The cancer-causing contents of KFC chicken are being widely publicized and the brand of SGK has been tarnished.