The Magazine of Corporate Responsibility

Tag Archive for ‘Fair Trade’

Study: Fair Trade Marketing Can Boost High-End Sales

A new study by researchers at MIT and Harvard concludes that product labels highlighting fair labor practices had a “substantial positive effect” on the purchasing behavior of women shopping for higher-priced items. But the study found fair trade had no effect on men or shoppers with lower price points.

The ‘Fair Trade Your Supermarket’ Campaign

A project of the non-profit Green America, the “Fair Trade Your Supermarket” campaign aims to empower consumers to advocate for more “Fair Trade” products on store shelves at their local supermarkets.