The Magazine of Corporate Responsibility

Tag Archive for ‘Media’

Using Facebook and Twitter to Change the World

Basketball superstar LeBron James last week opened up a Twitter account and had 235,000 followers within a single day. In a new book, media technologist and consultant Deanna Zandt argues that while huge numbers like that may constitute success for mass media icons and idols, they mask the real potential of social media networks like Twitter and Facebook to accomplish social good.

Survey: Executives Expect More Financial Statement Fraud

A survey of 2,100 business professionals found that more than half (56 percent) think more financial statement fraud will be uncovered this year and in 2011, as compared to the last three years. Financial services was expected by most to be the industry with the greatest percentage increase in financial statement fraud alleged by the SEC during 2010.

Survey: U.S. Consumers Willing to Pay for Corporate Responsibility

Despite the economic recession, 59 percent of those responding said they plan to spend the same or more on products from socially responsible companies.