The Magazine of Corporate Responsibility

Tag Archive for ‘Starbucks’

Google Controversy Highlights Challenge of Building Community

When a Google engineer recently wrote and distributed company-wide a memo about women in technology, intense controversy followed. Columnist Gael O’Brien says situations like the one at Google should prompt more companies to ask some critical questions: What does community mean for us? What do we want it to look like and why? What will enable our efforts to be successful and sustainable?

Leadership: Bold New Programs Need Strong Foundations

Columnist Gael O’Brien examines two ambitious initiatives in leadership and corporate social responsibility – at Starbucks and Zappos – and wonders whether they are taking on too much or simply doing what’s necessary to develop bridges to a sustainable future. “We need more leaders to have big, out-of-the box ideas that have the potential to transform business and society,” she writes. At the same time, “change, even for the noblest purposes, needs to take hold internally and locally and build slowly owned by many.”

John Mackey’s ‘Conscious Capitalism’: ‘Simply a Better Way to Do Business’

In a new book, Whole Foods Market CEO John Mackey envisions a world where “one day, virtually every business will operate with a sense of higher purpose, integrate the interests of all stakeholders, elevate conscious leaders, and build a culture of trust, accountability and caring.”

Social Media and the Board: Why #Hashtags Matter to Directors

With Facebook now claiming more than 840 million active users around the globe – and other social networks surging as well – it’s increasingly clear that boards of major companies need to factor the social media phenomenon into the governance equation. Digital “dashboards” are one way of staying abreast of what’s going on. Another is for the board to recruit a “digital director” – but they’re in short supply.

BOOKS: In Search of Sustainable Excellence

“Sustainable excellence” is a term used by Aron Cramer and Zachary Karabell to describe companies that operate profitably, are committed to superior business practices, and “integrate consideration of society and the environment into their DNA.” Gael O’Brien reviews their new book.

Countrywide: How Artificial Reality Trumped Leadership

In a post-mortem on mortgage lender Countrywide Financial and its former CEO, Angelo Mozilo, columnist Gael O’Brien explains how personal baggage and ego unchecked can drive unintended outcomes – sometimes persuading a leader to turn a deaf ear to criticism and information that’s needed to get back on course.

Influential Voices in U.S. Board Rooms

Regulators and rulemakers led the list of 100 most influential people affecting corporate governance in America’s board rooms in 2010, according to the National Association of Corporate Directors. Sen. Christopher Dodd and Rep. Barney Frank, authors of the Wall Street Reform and Consumer Protection Law, were re-elected to the list as was Securities and Exchange Commission Chairman Mary L. Schapiro.