The Magazine of Corporate Responsibility

Tag Archive for ‘Values’

Corporate Citizenship at McDonald’s: 10 Lessons Learned

Managing the corporate social responsibility program for one of the world’s biggest and best-known brands is no simple task. Bob Langert, the man who has that job at McDonald’s – which serves more than 64 million people in 117 countries each day – offers his Top Ten list of observations about what’s involved in trying to be a good corporate citizen.

Think Like an Entrepreneur, Act Like a Leader

Columnist Gael O’Brien thinks that in these increasingly uncertain times it’s worth examining the basic methodology used by many serial entrepreneurs. The process of taking small steps to “act, learn and build from,” she says, offers models for navigating the unknown, building trust and handling potential ethical conflicts.

Leadership, Common Purpose and Shared Values

Columnist Gael O’Brien speaks with Joel Kurtzman about corporate culture, CEO leadership and the concept of a common-purpose organization. “It is difficult for a company to keep a sense of common purpose for longer than a decade,” he says. “It has to be nurtured or it goes away.” One company that has succeeded: American Express.

BOOKS: Speaking Up for Values in Business

When companies cross ethical lines, a common assumption is that employees don’t speak up because their moral compass has gone haywire. But it may be more complicated than that. A new book by business professor and consultant Mary C. Gentile argues that most people want to do the right thing. They just don’t know how.

VIDEO: Business Schools Need to Do a Better Job Teaching Values

Rich Lyons, Dean of the Haas School of Business at the University of California, Berkeley, discusses values and ethics with The Wall Street Journal.

Adding Value and Values to the MBA

When students return to campus in coming weeks, so will debate about the purpose of management education and the role of ethics. Columnist Gael O’Brien wonders whether current business leaders will support training new leaders in skills and competencies that support new models of business – or will it be simply business as usual?

Conscious Capitalism: New Models for 21st Century Business

Columnist Gael O’Brien takes a look at a new organization and a group of business leaders who believe that a company can be profitable while also safeguarding trust, reputation, and credibility with stakeholders. One CEO poses the question: “Is it possible to create an enterprise where everybody wins?”

VIDEO: Infosys CEO Says Leaders Must “Walk the Talk”

Kris Gopalakrishnan, Chief Executive Officer and Managing Director, Infosys Technologies, India, has suggestions on how business leaders can establish a corporate values framework. “Every company must define a framework for values, a framework for ethics, a framework for behavior of its leaders,” he says. “Leaders must walk the talk, leaders must lead by example. There has to be zero tolerance for values violations.”